PRIMAL — SCENE

A room built to hold the Primal objects. Pale concrete, a stepped back wall, no windows and no ceiling detail, a gallery reduced to the two things a gallery actually needs, a floor and a distance.

The plinths are the design. Spaced evenly and lit from above, they turn a set of digital files into a collection you walk through, which is the difference between showing renders and showing work. If objects like these are only ever seen cropped on a screen, they never acquire scale; give them a room and they do.

The display environment of the Primal universe, 2022, designed alongside the sneakers and characters it exists to hold.