Exhibitions2025shown

VIVATECH 2025

EVOS launched on stage, Paris

The VivaTech hall, a large screen reading 100s of creators, a figure walking past
An EVOS frame held up in one hand against a concrete floor
EVOS
A tray of EVOS frames laid out in rows like instruments

VivaTech in Paris, June 2025, the studio's first time launching a product from a stage rather than a website. EVOS, made with Visages, went live at visages.com the same day.

Two people presenting on stage at VivaTech beside a lectern, the eyewear on the screen behind

What the photographs actually record is the gap between the two halves of this job: a tray of finished frames laid out like instruments, and a hall of several thousand people who had never heard of any of it an hour earlier. The object is small and quiet; the room is neither.

A frame held up against the roof of the exhibition hall
Carrying the tray of frames through the crowded VivaTech floor

The studio's largest public audience to date, and the moment the eyewear work stopped being a portfolio and became something you could buy.

Medium
Product launch, trade show
Role
Designer
With
Visages
Exhibited
VivaTech, Paris, 2025

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VIVATECH 2025 · Exhibitions · Ovidiu Bojor · Work & Design Archive