SYNTILAY

A sport wrap for Syntilay, made through the Visages platform. The brief was athletic, which usually means aggressive angles and vents that vent nothing, so this went the other way and got its speed from a single continuous line.

The frame runs unbroken from lens to temple with no visible hinge break, and the lens sits proud of the rim rather than inside it, which is what gives the profile its forward lean when it is not on a face. Wide, low and close, the way equipment sits rather than the way jewellery sits.

A client frame, the studio's shape language applied to somebody else's brand, which is the honest test of whether a language exists at all.