BIO.XYZ EYE

A matte black frame for Bio.xyz, made through the Visages platform. The shape is a soft wrap with a heavy brow and a deep curve at the temple, kept deliberately plain so the client's mark has somewhere quiet to sit.

Most of the work on a branded frame is not the frame. It is deciding where a logo can live on a printed surface without looking stuck on, which face, which curvature, how far from the hinge, and whether it survives being seen at an angle. The placement studies are the actual deliverable; the frame is the thing they are argued on.

One of three client frames the studio made through Visages in 2024, alongside Syntilay and SPIN OS.